One product. Two indications. The goal was  to visually differentiate Daflon according to the indication in a patient-centric campaign that would speak directly to the individual. The visual that was chosen for chronic venous disease was one that showed the heart of the problem and how this affected the patient’s everyday life, while for the hemorrhoids indication a lighter approach was needed that conveyed a taboo free message. In both cases the materials created spread across a wide range of media which led to an EFAAM award in 2015 and the attention of Servier worldwide that adapted the campaign for other countries.