EOS Goddess of Dawn is a brand new cosmetic line formulated with ingredients that grow specifically on the Greek soil. Joining mythology with a very strong brand image, EOS line is exclusively targeting Asian markets. The design system and visual language that are built around it resonate with the colours and feelings that we experience as the sun rises each day bringing with it a sense of renewal and hope.
The mythical story of Eos
Eos, goddess of the dawn is the daughter of the Titans Hyperion (bringer of light) and Theia (the divine). She is sister to Helios (the Sun) and Selene (the Moon). Eos is described by the poets as a beautiful maiden with rosy arms and fingers, and large wings, whose plumage is of an ever-changing hue. Wrapping round her the rich folds of her violet-tinged mantle, she leaves her couch before the break of day, and herself yokes her two horses, Lampetus and Phaethon, to her glorious chariot. She then hastens with active cheerfulness to open the gates of heaven, in order to herald the approach of her brother, the god of day, whilst the tender plants and flowers, revived by the morning dew, lift their heads to welcome her as she passes.She is the Mother of several notable offspring, including the Winds, Zephyrus, Boreas, and Notus, and the Morning Star, Eosphoros, all of whom she bore to the Titan Astraeus (“of the Stars”), and Memnon, her son by Tithonus.
Branding, Packaging Design