There was a unanimous decision to rename and rebrand the clinic so it could be relatable and modern but maintaining a sense of minimalism. I was tasked with the naming, rebranding and creating a distinctive visual language that would adapt to all media. The result elevated the status of the clinic and created a visually appealing narrative that leaves a lasting impression. In 2019 IQ Skin Clinics received the Silver Award for Growth at the annual Health Business Awards for the “Development of a new corporate website to disseminate the value of prevention for skin health”.